Medical Aesthetics: Integrating Wellness Services with Direct Care
Discover how diversifying your practice's offerings with medical aesthetics can provide a holistic approach to wellness while boosting your practice's revenue.
As Direct Care physicians, you’re always looking for ways to enhance the value of your practice and provide your patients with comprehensive, personalized care.
One approach gaining traction is offering both Direct Primary Care (DPC) memberships and aesthetic services.
This combination not only meets the growing demand for aesthetic treatments but also offers a holistic approach to wellness.
Why Integrate Medical Aesthetics with Direct Care?
Direct Care focuses on delivering personalized, accessible healthcare without the constraints of traditional insurance models. It’s about offering patients more time, attention, and care.
Aesthetics, on the other hand, is a field dedicated to enhancing physical appearance, often contributing to a patient’s overall confidence and well-being.
Combining these two services allows you to offer a full spectrum of care—addressing both health concerns and aesthetic desires.
Benefits of Including Medical Aesthetic Services
Patients today are looking for convenience, preferring professionals who can address multiple needs in one location. Offering aesthetic services alongside Direct Primary Care meets this demand, making it easier for patients to get comprehensive care without having to visit multiple medical office locations.
For clinicians, adding aesthetic procedures also opens up a valuable revenue stream, as these services are typically cash-based. This not only diversifies income but also helps build a more sustainable practice.
A Success Case: 4 Elements Direct Primary Care & Wellness Space
A great example of a practice that successfully combined Direct Care with aesthetic services is 4 Elements Direct Primary Care & Wellness Space, founded by Dr. Vasanth Kainkaryam.
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"With Direct Care, we spend a lot more time with our patients. In our practice, we also provide a range of aesthetic services, so we do things, for example, to help improve collagen production in the skin, to be able to give people a lot more confidence. That's really important because as you perceive the world and you perceive yourself, that is the way you're going to interact with the world.”Dr. Vasanth KainkaryamInternal Medicine Physician
Services Provided by 4 Elements Related to Medical Aesthetics
- Botulinum Toxin & Fillers
- IV Therapy
- Facial Procedures
- Body Sculpting
- Massage
- Laser Hair Removal
- Physician-Supervised Medical Weight Loss
Getting Started with Medical Aesthetic Services
Integrating aesthetic services into your DPC practice requires careful planning. Here are a few steps to guide you:
Training and Certification
Ensure that you and your team receive proper training and certification for the aesthetic procedures you plan to offer.
Equipment Investment
Depending on the services you choose, there may be an initial investment in equipment. Research and select high-quality, reliable tools that will deliver consistent results.
Marketing Your Services
Promote your new aesthetic services to your existing patients through email newsletters, in-office signage, and social media.
By offering a full spectrum of care, from health management to aesthetic improvements, you position your practice as a comprehensive wellness destination.
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