Direct Primary Care or DPC: Revolutionizing Patient-Centric Healthcare

Discover how DPC is reshaping the patient-doctor relationship for the better, and receive helpful tips to design your DPC Membership Plan.

Healthcare today stands at the crossroads of tradition and innovation. Direct Primary Care (DPC) is a trailblazing model that’s steering us toward a future where healthcare is more personalized, patient-centric, and affordable. 

What is Direct Primary Care?

At its core, DPC is about a model that bypasses insurance, allowing patients to pay you directly through a flat, affordable fee – usually monthly. 

Think of it like a subscription service for your patient’s health, where the middlemen are cut out, and the focus is on each patient.

This simplicity paves the way for a stronger bond between you and your patients. In the video below, Dr. Lilian White shares the Patient-Doctor Connection in her Practice Empowered Health DPC

The Benefits of Direct Primary Care for your Patients

Quality Time and Quality Care

With DPC, appointments aren’t a race against the clock; you have fewer patients, which means more time for appointments, and often same or next-day scheduling.

You spend ample time listening to patients, understanding their concerns, and crafting personalized care plans. This can lead to better health outcomes because you can keep a closer eye on their health journey, and tailor it without outside pressures.

Another perk? Many DPC practices offer routine care procedures as part of their membership, making preventative care an affordable reality. This proactive approach can catch issues early and manage chronic conditions, like Diabetes, more effectively.

Affordability and Transparency

DPC cuts the confusion out of healthcare costs. Without the unpredictability of insurance co-pays and uncovered services, your patient knows exactly what their healthcare spending will be each month. This model not only makes budgeting for healthcare easier but also removes the financial barriers to accessing care when they need it.

A Community of Care

DPC isn't just about changing how care is delivered; it’s about building a community. This model fosters a closer relationship, often resulting in a more compassionate and comprehensive approach to health. It’s healthcare with a heart, where each patient is known by name, not just by their ID number.

Designing a DPC membership plan

Here’s a practical guide to help you navigate the intricacies of designing a DPC membership plan.

Patient Panel Considerations

Quality care is the heart of DPC. Decide on a patient panel size that allows you to deliver on the promise of personalized attention. This number will directly influence your pricing structure, ensuring sustainability without sacrificing the patient experience.

Conduct Market Research

Know your competition and your clients. Research what other DPC practices gauge what your patient base values in healthcare and how much they charge. This insight helps align your services and prices with market expectations while underscoring your unique offerings.

Define Services and Value

Creating a DPC plan requires understanding your patient base and their needs. An example of services offered under a DPC membership plan may include:

  • Telemedicine consultations as needed.
  • Office visits without co-pays.
  • Same or next-day appointments for urgent care.
  • Comprehensive annual physical exams.
  • Basic in-office procedures and tests at no extra cost.
  • Mental health and Wellness recommendations.
  • EKGs and other routine cardiac assessments.
  • Simple wound care.
  • Chronic diseases management, adjusting treatments as needed, and providing continuous support.
  • Direct communication with you via phone, text, or email.

Services Not Covered by DPC

At the same time you mention what is included in a DPC Plan, it may be interesting to highlight which services are not covered, such as hospital stays, or advanced procedures. Patients can be encouraged to maintain a high-deductible health plan or health-sharing arrangement to cover these more significant, less frequent health expenses.

Tiered Pricing Structure

Start by understanding the financials of your practice by breaking down the overhead — rent, salaries, and supplies. This gives you a foundational figure that ensures your plan covers essential expenses. Then, analyze local market rates, what competitors are charging, and what patients are willing to pay.

According to Nicholas Shiver, DPC Financial Advisor at Consolidated Planning, a monthly rate of $60 in a rural town in Mississippi might align perfectly with the cost of living, whereas the same amount in a larger city in California may not. It could be perceived as insufficient for the services provided, which may affect their perceived value. Moreover, it could make it challenging to break even, cover overhead costs, and maintain sustainability, even though the intention is to be affordable. 

“It's essential to find a balance between affordability for patients and financial viability for the practice, ensuring the service is both respected and sustainable."

You can consider launching your DPC membership with an introductory price that covers costs and allows for profit; then be prepared to adapt. Patient feedback and financial performance over time will be your guide to refining the price point to best fit your practice and patient needs. Remember, the right price supports the sustainability of your practice and the health of your patients.

Navigating through the Direct Care Community


Associations can provide you with valuable resources for both starting and expanding your practice. By engaging with these organizations, you can gain insights from peers who have navigated similar challenges, fostering a collaborative environment for shared knowledge and experiences. Here are some associations focused on Direct Care:

  • DPC Alliance: This organization is dedicated to supporting Direct Primary Care (DPC) practices. Membership offers access to a community of like-minded clinicians, resources for practice management, and advocacy efforts for the DPC model. The alliance focuses on fostering sustainable physician practices that emphasize and strengthen the physician-patient relationship.
  • DSC Alliance: This organization aims to bring together specialists to share best practices, navigate the unique challenges of direct care, and promote the growth of this model in specialty practices.
  • DPC Frontier: This organization serves as a comprehensive resource for clinicians interested in the Direct Primary Care model. It offers a mapping tool for DPC practices, guidance on legal considerations, and a plethora of information on how to start and run a DPC practice effectively. It's a go-to for those looking for detailed data and advice on the specifics of DPC operations.


Conferences are also vital channels for accessing networking opportunities, educational resources, and advocacy support. Here are some focused on Direct Care Clinicians:

As we look toward the future, DPC offers a beacon of hope for a healthcare system that is truly in service to its patients. It’s about reclaiming the narrative that healthcare should be a personal, empowering, and caring experience. It opens up new possibilities for many to receive care that’s centered around their needs and lives.

At SigmaMD, we're not just observing the DPC movement; we're actively participating in it. Our platform is designed to complement the DPC model, providing tools that streamline administrative tasks for doctors and empower patients. We’re thrilled to be a part of the Direct Care revolution! 

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